Google Ads for buyers
already looking for you.
Search Ads, Performance Max, Display retargeting. Your ads show up when your customer types their intent into Google. Fee transparency: management fee is what we charge; ad spend goes directly to Google, never marked up.
What is included in
every Google Ads engagement.
01
Campaign architecture
Setup or rebuild your Google Ads account with clean campaign structure. Search, Performance Max, or Display retargeting depending on your goals.
02
Keyword research aligned to buyer intent
Not just high-volume keywords. Keywords your actual buyers type when they are ready to inquire or buy.
03
Conversion tracking that works
Set up pixels, conversion actions, and Google Analytics 4 goals correctly. Most accounts we inherit have tracking that is silently broken.
04
Ad copy testing
Multiple ad variants per campaign, rotated automatically. We keep what converts, kill what does not.
05
Negative keyword management
Ongoing filtering of irrelevant search terms so your budget only pays for buyers, not curious clickers.
06
Quality Score optimization
Higher Quality Score = lower cost per click. We optimize ad relevance, landing page match, and expected CTR.
07
Weekly monitoring, monthly report
Bids, budgets, dayparting. Report explains what happened, why, and what we are trying next.
08
Zero markup on ad spend
Your ad budget goes directly to Google. We never take a cut. You see the real invoice.
Ads that pull the right buyer, not just any clicker.
Stop paying for empty clicks. Target buyers who are ready to act.
From high-intent keywords and pre-qualifying ad copy to custom, SEO-friendly landing pages—we integrate design and ads to deliver fewer wasted clicks, higher conversion rates, and a lower cost per lead.
Best fit for →
✓ Google Ads works well when
- Your customers actively search for your service (dental clinics, law firms, home services, B2B)
- Your service has clear high-intent keywords ("wedding photographer KL", "aircon service PJ")
- You can respond to leads within a few hours (bad response time wastes Google Ads spend)
- You have a working landing page or we are building one
- Minimum ad budget of RM 2,000/month (below this, Google Ads has too little data to optimize)
✗ Google Ads is not right if
- Your product is impulse-buy or lifestyle-driven (people do not search for it) — use Social Ads
- You compete against giants (banks, insurance, big retailers) where CPCs hit RM 50+ — SEO or Social is more efficient
- Your business has no clear conversion event (nothing measurable to optimize toward)
- You cannot respond to leads within 24 hours
✓ Google Ads works well when
- Your customers actively search for your service (dental clinics, law firms, home services, B2B)
- Your service has clear high-intent keywords ("wedding photographer KL", "aircon service PJ")
- You can respond to leads within a few hours (bad response time wastes Google Ads spend)
- You have a working landing page or we are building one
- Minimum ad budget of RM 2,000/month (below this, Google Ads has too little data to optimize)
✗ Google Ads is not right if
- Your product is impulse-buy or lifestyle-driven (people do not search for it) — use Social Ads
- You compete against giants (banks, insurance, big retailers) where CPCs hit RM 50+ — SEO or Social is more efficient
- Your business has no clear conversion event (nothing measurable to optimize toward)
- You cannot respond to leads within 24 hours
TIMELINE
Live in 7 days, profitable in 30 to 60.
A holistic approach to digital scaling. From custom WordPress development to precision-targeted advertising, we build the foundation for sustainable growth.
DAYS 1-2
Audit + strategy
Look at your existing account (if any) and your landing page. Define target buyer, keywords, budget split.
DAYS 3-5
Setup + tracking
Build the campaign structure, write ad copy variants, set up conversion pixels correctly.
DAY 7
Launch
Ads go live. Small budget at first to gather data.
WEEKS 2-4
Learning phase
Google's algorithm needs about 30 days of data to stabilize. We monitor daily and make small adjustments.
MONTH 2+
Optimize + scale
Kill losing campaigns, scale winning ones. Monthly strategy call to review and plan next moves.
DAYS 1-2
Audit + strategy
Look at your existing account (if any) and your landing page. Define target buyer, keywords, budget split.
DAYS 3-5
Setup + tracking
Build the campaign structure, write ad copy variants, set up conversion pixels correctly.
DAY 7
Launch
Ads go live. Small budget at first to gather data.
WEEKS 2-4
Learning phase
Google's algorithm needs about 30 days of data to stabilize. We monitor daily and make small adjustments.
MONTH 2+
Optimize + scale
Kill losing campaigns, scale winning ones. Monthly strategy call to review and plan next moves.
QUOTE
Two management tiers.
TIER 01
Basic
Best for: single service focus, testing Google Ads as a channel, or tight budget.
- 1 campaign (Search or Performance Max)
- Up to 20 focus keywords
- Basic negative keyword management
- Weekly monitoring + adjustments
- Monthly written report
RM 400
fixed
TIER 02
Extended
Best for: multi-service businesses, aggressive Google Ads presence, scaling lead volume.
- Everything in Basic, plus:
- Multiple campaigns (Search + PMax + Display retargeting)
- Up to 100 focus keywords
- Ongoing Quality Score optimization
- Ad copy A/B testing (rotating variants)
- Landing page conversion audit
- Daily monitoring
- Monthly strategy call
RM 1500
fixed
TIER 01
Basic
Best for: single service focus, testing Google Ads as a channel, or tight budget.
- 1 campaign (Search or Performance Max)
- Up to 20 focus keywords
- Basic negative keyword management
- Weekly monitoring + adjustments
- Monthly written report
RM 400
fixed
TIER 02
Extended
Best for: multi-service businesses, aggressive Google Ads presence, scaling lead volume.
- Everything in Basic, plus:
- Multiple campaigns (Search + PMax + Display retargeting)
- Up to 100 focus keywords
- Ongoing Quality Score optimization
- Ad copy A/B testing (rotating variants)
- Landing page conversion audit
- Daily monitoring
- Monthly strategy call
RM 1500
fixed
Month-to-month. No lock-in contract. We recommend 3 months to see meaningful results (algorithm needs ~30 days to stabilize), but you can leave anytime and keep everything.
Ad spend separate from management fee. Paid directly to each platform. We never mark it up. You see the real invoice.
- Meta minimum: RM 1,500/month
- TikTok minimum: RM 1,500/month
- XiaoHongShu minimum: RM 1,000/month
- Below these numbers, algorithms get too little data to optimize
Frequently asked questions.
No. Month-to-month billing. We recommend committing to at least 3 months because Google’s algorithm needs ~30 days of data to stabilize and meaningful patterns emerge in months 2-3. But you can leave anytime.
No. We work inside your existing account. You own the data, the conversion history, the audiences. If we ever part ways, you keep everything.
We diagnose. Could be wrong keywords, wrong audience, broken landing page, wrong pricing, or wrong market. We tell you honestly which. If our diagnosis is “Google Ads is not the right channel for this business right now”, we will say so.
Yes. If your e-commerce store has a product feed, we can run Google Shopping campaigns. This is included in Extended tier at no extra fee.
Yes. Ad copy writing is part of every tier. We test multiple variants per campaign and keep what converts.
All accounts stay in your name — Google, GA4, whatever we set up. All data, all campaigns, all conversion history stay with you if we part ways. Honestly, most clients who consider going in-house eventually come back — not because they can’t do it, but because Google Ads is a daily job that competes with running the business. But you own everything, always.
Find out where your ad money is actually going.
Free 30-min ad audit. We open your Google Ads dashboard, review your current setup, and tell you the biggest 3 wastes. Yours to fix whether you hire us or not.