Two ways to buy customer attention.
Different jobs, different playbooks.
Google Ads pulls buyers already searching for what you sell. Social Ads pushes your brand into feeds where interest gets created. Same team runs both, but each has its own strategy, creative approach, and reporting. Pick the one that fits where your customers are.
Two very different marketing modes.
- Your customer is actively looking.
Google Ads — Pull
- Someone types "dentist near me"
- They already want what you sell
- Your job: show up + convince them to pick you over the other 9 results
- Higher click cost (RM 3-15+) but higher intent
- Faster conversion cycle: days, not weeks
- Your customer is scrolling, not searching.
Social Ads — Push
- Someone scrolls Instagram between meetings
- They didn't come looking for you
- Your job: interrupt them with something they didn't know they wanted
- Lower click cost (RM 0.5-3) but lower intent
- Slower cycle: interest today, purchase in 1-4 weeks
- Your customer is actively looking.
Google Ads — Pull
- Someone types "dentist near me"
- They already want what you sell
- Your job: show up + convince them to pick you over the other 9 results
- Higher click cost (RM 3-15+) but higher intent
- Faster conversion cycle: days, not weeks
- Your customer is scrolling, not searching.
Social Ads — Push
- Someone scrolls Instagram between meetings
- They didn't come looking for you
- Your job: interrupt them with something they didn't know they wanted
- Lower click cost (RM 0.5-3) but lower intent
- Slower cycle: interest today, purchase in 1-4 weeks
- Best Case: Run Both
Google captures existing demand while Social creates new demand in parallel. Your ad budget gets to work at both ends of the funnel. If you're starting with one, service businesses usually start with Google, brand-driven businesses usually start with Social.
OPTIONS
Which one fits you?
OPTION 01
- Google Ads
Pull marketing. Buyers already searching.
- Search Ads, Performance Max, Display retargeting.
- Best for service businesses (clinics, agencies, professionals), B2B, and anything with high commercial-intent keywords.
from
RM 400
/month
Management fee. Ad spend paid directly to Google.
OPTION 02
- Social Media Ads
Push marketing. Create demand in feeds.
- Meta (Facebook + Instagram), TikTok, XiaoHongShu.
- Best for F&B, fashion, beauty, lifestyle, e-commerce, and any brand that needs to create demand rather than capture existing intent.
from
RM 400
/month
Management fee. Ad spend paid directly to each platform.
OPTION 01
- Google Ads
Pull marketing. Buyers already searching.
- Search Ads, Performance Max, Display retargeting.
- Best for service businesses (clinics, agencies, professionals), B2B, and anything with high commercial-intent keywords.
from
RM 400
/month
Management fee. Ad spend paid directly to Google.
OPTION 02
- Social Media Ads
Push marketing. Create demand in feeds.
- Meta (Facebook + Instagram), TikTok, XiaoHongShu.
- Best for F&B, fashion, beauty, lifestyle, e-commerce, and any brand that needs to create demand rather than capture existing intent.
from
RM 400
/month
Management fee. Ad spend paid directly to each platform.
Seamless Integration With
Your Marketing
A great website is the foundation. We ensure your site is pre-configured with SEO tracking and ad-ready landing pages, making your subsequent marketing efforts twice as effective.
SEO
Lightning-Fast Performance.
Advertising
Flawless Mobile-First Logic.
Graphic Design
100% Tailored, Zero. Bloat.
Not sure which one to start with?
Free 30-min ad audit. We look at your business and current traffic, and tell you honestly whether Google, Social, or both would be the fastest path to results.