Social Ads that create demand
where none exists yet.
Meta (Facebook and Instagram), TikTok, XiaoHongShu. We interrupt your customer's scroll with the right creative, audience, and timing. Fee transparency: management fee is what we charge; ad spend goes directly to each platform, never marked up.
Three platforms.
We pick the 1 or 2 your customers actually use.
- Meta
Facebook + Instagram
Best for:
F&B, fashion, lifestyle, beauty, professional services with visual appeal. Largest MY user base. Strongest audience targeting.
- TikTok
Video-first, younger audience
Best for:
Under-35 audiences, entertainment-adjacent brands, products that benefit from demonstration or transformation content.
- XiaoHongShu
Malaysian Chinese consumers
Best for:
Beauty, F&B, lifestyle, hospitality reaching MY Chinese audience. Often overlooked by MY agencies. High engagement per follower.
Month-to-month. No lock-in contract. We recommend 3 months to see meaningful results (algorithms need 2-3 weeks to stabilize + creative refresh cycles), but you can leave anytime.
- Meta
Facebook + Instagram
Best for:
F&B, fashion, lifestyle, beauty, professional services with visual appeal. Largest MY user base. Strongest audience targeting.
- TikTok
Video-first, younger audience
Best for:
Under-35 audiences, entertainment-adjacent brands, products that benefit from demonstration or transformation content.
- XiaoHongShu
Malaysian Chinese consumers
Best for:
Beauty, F&B, lifestyle, hospitality reaching MY Chinese audience. Often overlooked by MY agencies. High engagement per follower.
Month-to-month. No lock-in contract. We recommend 3 months to see meaningful results (algorithms need 2-3 weeks to stabilize + creative refresh cycles), but you can leave anytime.
What is included
in every Social Ads engagement.
01
Account + pixel setup
Business Manager, conversion pixel, catalog feed (for e-commerce), audience seed. Most accounts we inherit have tracking that's silently broken.
02
Creative concepts
Ad copy, image variants, video scripts. We produce concepts; you provide raw footage (or we recommend a videographer).
03
Audience research
Interest targeting, demographic layers, custom audiences from your customer list, lookalikes.
04
Retargeting funnel
Warm audiences (site visitors, video watchers, engagers) get different creative than cold audiences. Higher conversion rates.
05
Weekly creative refresh
Creative fatigue kills ROAS after 7-14 days. We rotate new angles regularly.
06
Daily monitoring
Bids, budgets, dayparting. We touch the account daily, not weekly.
07
Monthly strategy call
Reports you can actually read. Numbers explained, next month's hypothesis discussed.
08
Zero markup on ad spend
Your ad budget goes directly to Meta / TikTok / XHS. We never take a cut.
Stop optimizing targeting. Start scaling creatives.
Modern ad algorithms handle the targeting—your ad creative is what makes people buy. We spend 60% of our effort engineering 3-second hooks and strong visual concepts, paired with custom landing pages that turn ad clicks into actual customers.
Best fit for →
✓ Social Ads works well when
- Your product or service benefits from visual demonstration (food, fashion, beauty, transformation, lifestyle)
- Your customers are on Meta / TikTok / XHS regularly
- You can provide raw content (photos, video clips) or hire a videographer
- You want to build brand awareness, not just capture existing search demand
- Minimum ad budget of RM 1,500/month (below this, learning is too slow)
- o little data to optimize)
✗ Social Ads is not the right first move if
- Your product is service that customers actively search for — use Google Ads instead
- You have zero creative assets and no plan to make them (Social Ads needs constant new content)
- Your product is B2B enterprise ($50k+ deal size) — LinkedIn Ads is more efficient, we don't do that yet
- Regulated industries (finance, medical devices, pharma) with strict content approval requirements
✓ Social Ads works well when
- Your product or service benefits from visual demonstration (food, fashion, beauty, transformation, lifestyle)
- Your customers are on Meta / TikTok / XHS regularly
- You can provide raw content (photos, video clips) or hire a videographer
- You want to build brand awareness, not just capture existing search demand
- Minimum ad budget of RM 1,500/month (below this, learning is too slow)
- o little data to optimize)
✗ Social Ads is not the right first move if
- Your product is service that customers actively search for — use Google Ads instead
- You have zero creative assets and no plan to make them (Social Ads needs constant new content)
- Your product is B2B enterprise ($50k+ deal size) — LinkedIn Ads is more efficient, we don't do that yet
- Regulated industries (finance, medical devices, pharma) with strict content approval requirements
TIMELINE
Live in 7 to 14 days depending on creative readiness.
A holistic approach to digital scaling. From custom WordPress development to precision-targeted advertising, we build the foundation for sustainable growth.
DAYS 1-3
Audit + strategy
Look at your existing account (if any) and your landing page. Define target buyer, keywords, budget split.
DAYS 4-10
Creative + setup
Write ad copy, produce creative concepts, set up pixel and Business Manager, prepare landing page.
DAYS 10-14
Launch
Ads go live. Small budget test first to gather data.
WEEKS 3-4
Learning phase
Algorithm learns your audience. We monitor daily and refresh creative if fatigue kicks in early.
MONTH 2+
Scale + iterate
Double down on winning creative angles. Kill fatigued creatives. Weekly refresh cadence.
DAYS 1-3
Audit + strategy
Look at your existing account (if any) and your landing page. Define target buyer, keywords, budget split.
DAYS 4-10
Creative + setup
Write ad copy, produce creative concepts, set up pixel and Business Manager, prepare landing page.
DAYS 10-14
Launch
Ads go live. Small budget test first to gather data.
WEEKS 3-4
Learning phase
Algorithm learns your audience. We monitor daily and refresh creative if fatigue kicks in early.
MONTH 2+
Scale + iterate
Double down on winning creative angles. Kill fatigued creatives. Weekly refresh cadence.
QUOTE
Two management tiers for social ads.
TIER 01
Basic
Best for: testing social as a channel, single platform focus, small budget
- 1 platform of your choice (Meta, TikTok, or XiaoHongShu)
- Up to 3 ad creatives per month
- Audience setup (interests + demographics)
- Weekly monitoring and optimization
- Monthly written report
RM 400
fixed
TIER 02
Extended
Best for: testing social as a channel, single platform focus, small budget
- Everything in Basic, plus:
- Up to 2 platforms coordinated (Meta + TikTok / Meta + XHS)
- Up to 10 ad creatives per month
- Custom audience research (Lookalikes + Retargeting)
- Retargeting funnel setup (Warm vs. Cold audiences)
- Weekly creative refresh
- Video ad concepts (you provide raw footage, we edit into ads)
- Daily monitoring
- Monthly strategy call
RM 1500
fixed
TIER 01
Basic
Best for: testing social as a channel, single platform focus, small budget
- 1 platform of your choice (Meta, TikTok, or XiaoHongShu)
- Up to 3 ad creatives per month
- Audience setup (interests + demographics)
- Weekly monitoring and optimization
- Monthly written report
RM 400
fixed
TIER 02
Extended
Best for: testing social as a channel, single platform focus, small budget
- Everything in Basic, plus:
- Up to 2 platforms coordinated (Meta + TikTok / Meta + XHS)
- Up to 10 ad creatives per month
- Custom audience research (Lookalikes + Retargeting)
- Retargeting funnel setup (Warm vs. Cold audiences)
- Weekly creative refresh
- Video ad concepts (you provide raw footage, we edit into ads)
- Daily monitoring
- Monthly strategy call
RM 1500
fixed
Month-to-month. No lock-in contract. We recommend 3 months to see meaningful results (algorithms need 2-3 weeks to stabilize + creative refresh cycles), but you can leave anytime.
Ad spend separate from management fee. Paid directly to each platform. We never mark it up. You see the real invoice.
- Meta minimum: RM 1,500/month
- TikTok minimum: RM 1,500/month
- XiaoHongShu minimum: RM 1,000/month
- Below these numbers, algorithms get too little data to optimize
Frequently asked questions.
Static images still work but video outperforms images on all platforms (Meta, TikTok, XHS). If budget is tight, start with static; move to video as ROAS proves the channel. We can produce ad copy and image variants in-house; video requires you to provide raw footage or hire a videographer.
No. Month-to-month billing. We recommend committing to at least 3 months because social algorithms need 2-3 weeks to stabilize creative and audience, and meaningful patterns show up around week 4-8. But you can leave anytime.
No. We work inside your existing Business Manager. You own the pixel history, custom audiences, campaign data. If we ever part ways, you keep everything.
We diagnose. Could be wrong platform, wrong audience, weak creative, wrong landing page, wrong pricing. We tell you honestly which. If our diagnosis is “Social Ads is not the right channel for this business”, we will say so.
We focus on paid ads. Organic social (posting schedules, community management, responding to comments) is a different daily discipline. We recommend you handle organic yourself or hire a dedicated community manager. Paid ads and organic work best together when both are running.
All accounts stay in your name — Meta Business Manager, TikTok Ads, XiaoHongShu. All data, all creatives, all custom audiences stay with you if we part ways. Honestly, most clients who consider going in-house eventually come back — social ads need daily attention and constant creative refresh, which competes with running the business. But you own everything, always.
Find out where your ad money is actually going.
Free 30-min ad audit. We open your Google Ads dashboard, review your current setup, and tell you the biggest 3 wastes. Yours to fix whether you hire us or not.